That is the question- especially here recently. It seems like the idea of being an entrepreneur is very enticing but a pretty daunting task in and of itself. The best thing about today's time is if you are not 100% sure, you can test the water. Set up shop online and- BAM- they will come. Well, it's not really like that, but kind of. Now that you have decided to go into business for yourself, it's time to go get the new Rolls Royce and a penthouse =) No, not really but it sounds good. Ok, seriou...
On March 27th of 2018, Apple had its yearly event which would be the first of three. At first we weren’t even sure that the event would be held because we hit a solid two weeks into March before the event was even talked about. Then, BAM, Apple finally told us about the event, gave it a name, and a neat little Apple logo that looks like it could have been drawn with an Apple Pencil. Once the event was identified, all the Apple fan boys and girls started to come out of the woodwork and the rumors...
After many years of being the slight laughing stock of the executive world and taking a backseat to all of the other departments such as Sales, Finance, IT Operations and damn near the interns, Chief Marketing Officers and Marketing Heads are now taking the front seat and eyeing the steering wheel.
We have been witness to all the trends and fads of marketing and advertising throughout the years. As a matter of fact we have pretty much been the guinea pigs, we’ve have seen ’em come and go. Social media is as solid as they come. Trust and believe it is more than posting about what ever current boy band there is and there temporary enormous fan base. The changing of the guard, Social media is the new radio.
Completely changing how we engage and communicate. 24 hours a day 7 days a...