To Become An Entrepreneur, Or Not To Be An Entrepreneur
That is the question- especially here recently. It seems like the idea of being an entrepreneur is very enticing but a pretty daunting task in and of itself. The best thing about today's time is if you are not 100% sure, you can test the water. Set up shop online and- BAM- they will come. Well, it's not really like that, but kind of. Now that you have decided to go into business for yourself, it's time to go get the new Rolls Royce and a penthouse =) No, not really but it sounds good. Ok, seriou...
Increasing Need for Marketing Chiefs
After many years of being the slight laughing stock of the executive world and taking a backseat to all of the other departments such as Sales, Finance, IT Operations and damn near the interns, Chief Marketing Officers and Marketing Heads are now taking the front seat and eyeing the steering wheel.
